06
VISUAL
COMMUNICATION
MERCH DESIGN
TASK & REQUIREMENTS
// Design of a custom longsleeve for the lifeguard team at Vrouwenpolder
// Creation of a surfer-styled illustration inspired by lifeguarding
// Colour matching: sleeve & illustration
// Integration of the team name “VPeople” in custom typography
// Preparation of the artwork for textile printing & production
IDEATION
//Concept sketch
//Linework refinement
//Inspiration
INFOGRAPHIC
TASK & REQUIREMENTS
The assignment involved visualizing the product design process for the company ID partners. This included analysing the process and working out the key information. The infographic will be used during initial client meetings to explain the process. The final result should be DIN A3 print format and should reflect the company’s identity.
CONCEPT SKETCHES
//01 Funnel //02 Floors
FINAL RESULT
The information is structured in three layers: the outer arrows provide an overview of the main process, while the numbered illustrations break it down into detailed steps. At the centre, a funnel represents the micro process within each step — it repeats until the final outcome is reached.
CORPORATE IDENTITY
I also developed a concept for redesigning the company’s website. To keep internal data confidential, I’m only showing work I created myself. The mood board left gives an impression of the company’s colour palette and visual identity.
FINAL RESULT